Nowadays, simply having a diverse range of products doesn’t guarantee success—and this is significantly worse when facing a colossal opponent like Amazon, with millions of customers and incredibly high demands.
Data-driven companies are 23 times more likely to outperform their competitors in acquiring customers, 19 times more likely to maintain profitability, and nearly seven times more likely to retain their customers.
This demonstrates how important it is to get to know your customers and showcase your goods in a way that they find appealing.
This is where data-driven AI in merchandising comes into play. It revolutionizes the way businesses engage with their customers by producing customized and relevant purchasing experiences.
Data-Driven Merchandising in eCommerce: How to Uplift Customer Experience and Drive Sales Using AI