Digital marketing is a broad concept which encompasses all activities that are employed by an organization in its efforts to market its products through the internet. The most common forms of digital marketing are social media marketing, search engine optimization, email marketing, content marketing and paid advertising. With the help of online tools, companies can reach their audiences through the Internet and engage them with company’s products and services. It yields tangible results, enables a marketer to target specifics, and help deploy inexpensive promotional strategies for the firms. In the present global economy, managing these approaches is vital for success and growth in the current market place.