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How is Internet marketing shaping up?
It is no secret that the Internet, or online marketing, has assisted many businesses in addressing present marketing difficulties as well as future challenges. From 2015 to 2018, Internet marketing advanced at a breakneck speed. It is not simply establishing a brand’s online presence through a website but also utilizing all aspects of Internet marketing to reach the target segment in order to express the brand message, promote items, or increase sales. In a country like the UAE, where the percentage of internet users was 76.6 in 2015 and is expected to rise to 80.2% in 2019 (according to the Statistics Portal), online marketing is not only a need but also a critical component of all expanding companies’ marketing budgets.
Because the region has such high internet penetration, it is quite easy for businesses to reach out to their online audience, engage with them, and instill trust in them so that they will remain loyal to the brand. Once you have a dedicated audience, the brand will thrive and earn a profit.
As previously stated, it is also important to fully utilize all aspects of online marketing, but particularly those that best suit the business model. Given Dubai’s high rate of mobile and smartphone usage, social media advertising, search engine optimization, and online advertising are some of the essential components that businesses should focus on.
According to one article, the Emirati population spends approximately three hours each day on social media, making it the most common form of internet usage. Facebook remains the most popular and active social media network, followed by YouTube, Instagram, and Twitter. With lower smartphone prices and growing technology, the number of smartphone users is continuously expanding, resulting in greater opportunities for customer connection online. Brands can do so much more with Internet marketing by utilizing social media marketing, which is an incredible component of online marketing. “Reach” has broken geographical restrictions, and brands are communicating from all over the world through the power of social media.
The e-commerce sector is also thriving in Dubai; a sizable proportion of the population has begun to shop online, and with the arrival of giants such as Souq and Noon, that percentage is expected to expand significantly in 2019.
In today’s world, client engagement is key, and online marketing allows businesses to reach out to the right audiences and keep them engaged through various digital techniques.
Aside from customer interaction, engagement, and sales, Internet marketing is an excellent technique from website development company to do research and analyze business performance, which can sometimes result in increased traffic to your firm. Personalization is an excellent element of online marketing that allows you to create tailored offers and promotions for your audience based on their previous purchases and preferences, which can lead to future sales. Personalization is critical for any business’s ability to remain relevant. At the end of the day, it’s about giving the client what they want.
On top of all the advantages of online and internet marketing, the cost is a plus; it is less expensive than promoting in a real retail store because there is no need to purchase or maintain property.
It is clear that individuals are no longer intrigued by traditional marketing methods; instead, the majority of buyers choose to shop online. It is preferable for businesses to use this medium as effectively as possible in order to maximize ROI.

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